Colors aren't the only thing you can add to text.

you can make the text bold, italic, or underlined.

these text mods can be used to emphasise something, for example...

BOLD CAN BE USED TO EMPHASIZE SCREAMING!

or...

underlines can emphasize being fed up.

Pictures can be quite important to your website. They can show pictures for a relative/friend. Or they can show examples for the point you're trying to make.

Here's how to insert a picture, as shown in this gif.